Bravery comes as a standard at The Bureau Melbourne.

We are a challenger agency. We change your thinking.

Our Work

See how we're led by strategy and driven by creativity.
See how we're led by strategy and driven by creativity.

About Us

We are a challenger agency. We change your thinking.
We are a challenger agency. We change your thinking.

Get in touch

Contact us to find out more about what we can do for your business.
Contact us to find out more about what we can do for your business.

Helping women feel good and stay well.

BreastScreen Victoria aims to reduce the impact of breast cancer through early detection. Yet screening numbers were falling as women believed the procedure was unpleasant and without benefit.

Sector —
Government

We helped create —
Print Communications, Strategy, Social Communications, Infographics

The Solution —

We found that much communication about cancer tried to scare people into action. But instead it was frightening them away. We took a fresh approach designed to remove the fear of cancer testing while putting a smile on women's faces.

The Solution —

We found that much communication about cancer tried to scare people into action. But instead it was frightening them away. We took a fresh approach designed to remove the fear of cancer testing while putting a smile on women's faces.

The Solution —

We found that much communication about cancer tried to scare people into action. But instead it was frightening them away. We took a fresh approach designed to remove the fear of cancer testing while putting a smile on women's faces.

The Campaign

Stage 1

Creating Awareness
We start by creating, talking points and getting brestScreen Victoria on people's radar.

Stage 2

A new movement
Creating a movement that will help women engage with BrestScreen Victoria and increase chances of getting screened.