Country Fire Authority is Australia’s longest volunteer service providing and promoting fire safety. The Bureau helped ignite their brand to an elevated level with brave new thinking.
Sector — Government
We helped create — Identity, Print, Communications, Strategy, Signage, Products, Infographics
The Solution —
CFA needed a new way of communicating to Australians. Their message needed to be consistent and on point.
The Bureau helped CFA create their brave new vision, a new system that was relevant to a younger, more diversive audience.
The Solution —
CFA needed a new way of communicating to Australians. Their message needed to be consistent and on point.
The Bureau helped CFA create their brave new vision, a new system that was relevant to a younger, more diversive audience.
Colour —
CFA is recognised by their dominance of the colour red to represent danger and warning. We selected a neutral shade to make the CFA colours become even more recognisable and consistent in both digital and printed mediums.
Typography —
To its core, CFA in an authoritative figure that needed to be taken seriously.
Using Helvetica Neue to support CFA’s new positioning of attention, takes all communication design to a authoritative and influential tone.
Posters —
To communicate CFA’s new way of thinking, The Bureau created promotional posters. These posters were influenced by the International Typographic Style to command order through choas.
