Cbus were launching their new mobile member app and we asked to create a campaign to emphasise and highlight to members how easy it is to manage your super, anywhere, anytime.
Sector — Superannuation
We helped create — Strategy, Direct Mail, Communications, Digital
The Solution —
Using the mobile device as our focus to further strengthen the thought, we positioned the new app as another tool for them to utilise as part of their everyday worklife. We used a clever play on words to deliver the message in a clear and relatable manner for the members, working across multiple online communication channels and social media.
The Solution —
Using the mobile device as our focus to further strengthen the thought, we positioned the new app as another tool for them to utilise as part of their everyday worklife. We used a clever play on words to deliver the message in a clear and relatable manner for the members, working across multiple online communication channels and social media.
