Delta Tetra is one of Australia’s leading medical cannabis consultancies. Their brief was to create a brand that generated energy and excitement to reflect their enthusiasm for the industry and position them as a serious player in commercial cannabis operations.
Sector — Medical
We helped create — Brand Identity, Communications, Digital, Strategy, Products, Print, Infographics
The Solution —
The brand language and design system delivers a distinct look that is bold, unique and progressive for this space. With a subtle nostalgic nod back to its heritage, the brave new vision aims to inspire, exert influence and change perceptions of the possibilities in this exciting new industry.
The Solution —
The brand language and design system delivers a distinct look that is bold, unique and progressive for this space. With a subtle nostalgic nod back to its heritage, the brave new vision aims to inspire, exert influence and change perceptions of the possibilities in this exciting new industry.
Colour —
Drawing inspiration from beauty of the cannabis plant, the colours chosen are bold and vibrant, however somewhat muted to give a feeling of sophistication and timeless appeal. The colours work harmoniously together and can be used in isolation or in unison to create dynamic and differing effects.
Typography —
A blend of serif and sans serif typefaces have been chosen to create differentiation and harmony throughout the communications. The typefaces are appealing and classic, old and new with a modern twist.
Posters —
Posters were developed to create brand awareness and start the process of changing the conversation around cannabis in the general community and investors alike.Video —
A short video was created for the introduction to the website to build excitement and energy in the first instance, but also deliver the key benefit of working with Delta Tetra.
Iconography —
The iconography style that has been developed is clean and utilises a geometrical blend of soft and hard shapes that compliment all other design elements throughout the communication.