BreastScreen Victoria aims to reduce the impact of breast cancer through early detection. Yet screening numbers were falling as women believed the procedure was unpleasant and without benefit.
Sector — Government
We helped create — Print Communications, Strategy, Social Communications, Infographics
The Solution —
We found that much communication about cancer tried to scare people into action. But instead it was frightening them away. We took a fresh approach designed to remove the fear of cancer testing while putting a smile on women's faces.
The Solution —
We found that much communication about cancer tried to scare people into action. But instead it was frightening them away. We took a fresh approach designed to remove the fear of cancer testing while putting a smile on women's faces.
