Bravery comes as a standard at The Bureau Melbourne.

We are a challenger agency. We change your thinking.

Our Work

See how we're led by strategy and driven by creativity.
See how we're led by strategy and driven by creativity.

About Us

We are a challenger agency. We change your thinking.
We are a challenger agency. We change your thinking.

Get in touch

Contact us to find out more about what we can do for your business.
Contact us to find out more about what we can do for your business.

Hatching
an idea.

Infiniti launched in the Australian luxury car market with a sponsorship of Cirque du Soleil’s ‘OVO’ tour. They briefed The Bureau to create a 360-degree activation strategy.

Sector —
Automotive

We helped create —
Identity, Print, Communications, Strategy, Signage, Products, Infographics

The Solution —

We linked Infiniti's value proposition to OVO's visual design by enclosing an Infiniti in a giant fibregless egg with the line ‘A new definition of luxury is emerging'. Displays featuring kaleidoscopic imagery reflected the vibrancy of the two brands.

The Solution —

We linked Infiniti's value proposition to OVO's visual design by enclosing an Infiniti in a giant fibregless egg with the line ‘A new definition of luxury is emerging'. Displays featuring kaleidoscopic imagery reflected the vibrancy of the two brands.

The Solution —

We linked Infiniti's value proposition to OVO's visual design by enclosing an Infiniti in a giant fibregless egg with the line ‘A new definition of luxury is emerging'. Displays featuring kaleidoscopic imagery reflected the vibrancy of the two brands.

Video —

Cirque de Soleil declared the activation and site sponsorship the best they'd seen worldwide. Traffic to the Infiniti Cars website increased 578% in the first week of the activation.